Introduction – VA Enterprise is a business initiative founded by Vinay Arora, selling stuff toys & is also aiming to run a claw machine 10 hours a day. The mission of the business is to create a better & favorable environment for entertainment for kids & sell quality decorative items & also generate sustainable profit. The basis of the report is based on a marketing initiative that will see a successful implementation of the products and services into the target market.
Objectives-
- In the coming year, deliver high-quality toy products to customers in order to increase market share by at least 4% through an integrated marketing effort integrating both traditional and digital media.
- To increase online sales by 15% in the coming year by engaging new customers through social media marketing on top social media platforms.
- To charge a reasonable price for our products in order to attract as many people as feasible.
- To ensure that client loyalty is increased by 30% as a result of promotional offers.
What is my business?
Product and Services
- Stuffed toys/Plush toys – These are soft toys made especially for children out of textile fabrics and stuffed with a soft material, designed or intended to be play with. Toys are made of various shapes & forms which resembles animals, humans , cartoon characters or inanimate objects etc. The product matches high quality & safety standard made up of high grade polyester or cotton fibers. Customizable Stuffed toys are also available. Price of this product ranges from 1 $ to 50 $ varying upon size , quality & design.
- Claw Machine – They are mini type , middle type, a large typing varying according to location. A coin must first be inserted into a claw machine. The game begins when the claw machine recognizes the coin’s worth. With the use of a joystick, the user can control the claw. The user’s goal is to use the claw to hang on to an object for a predetermined amount of time. Electronics, chocolates, clothing, dolls, balls, headgear, capsuled toys and other soft toys are among the prizes in a claw machine.
- Claw machines will be located in Skeena mall and expected to locate in supermarkets and near children parks.
Product and services are for
- Children ranging from 0-12 years.
- Family ,teens who love using the claw machine.
- Adults who are interested in buying stuffed products for decoration.
Employees –
- Friendly , humorous , patient employees who can deal with kids.
- Inspire to add more creativity.
Financial Needs–
VA Enterprise will start business with two lots of 100 plush toys each that will cost around $ 650 each lot. Customized claw machine will cost up to $2000. So, worth $6000 is initial investment.